The Cube is an integrated system of modular outerwear and outerwear accessories
launched in 2008 by Max Mara. First I've heard of it, so wanted to share.
Everything in the collection is:
Reversible & Customizable
Reversible down jacket
Cape cut with removable hood and pockets on the sides.
This piece comes with a case for travelling and
can be customised with accessories from
the collection (sold separately).
once reversed.
Embroidered fabric cuffs
Accessory matches all outerwear from the Here is the Cube collection.
Reversible parka in cotton faille with drop-proof taffeta lining,
detachable hood and side pockets.
The line of accessories (cuffs, hood trims etc)
will attach onto any of the apparel pieces.
Rabbit fur cuffs
Accessory matches all outerwear from the collection.
Reversible raincoat
Fox fur hood trim
once attached.
Reversible down jacket
The sleeves can be worn long or three-quarter length.
once reversed.